Before the crisis, the porn-stars take the lead
(By Elizabeth Repiso - Journal Public ) The new air for porn: the object becomes a subject. The real makers of this revolution are the actors, who finally call themselves, are in a hotel room, camera in hand, roll scenes after payment platforms sold.
And suddenly cast off to the producers and distributors, which are dwindling profits from porn stars. This release comes to translate into a pay gap of thousands of euros.
"The phenomenon exists and has a logical reason," says Paul Dobner, cofounder and executive director of the production company Lust Films. "In recent decades the production of adult entertainment have been dedicated to making a porn repetitive, boring and macho, so it was a matter of time before the players take the action reins. Piece of cake. "
However, the initiative does not affect all players equally. According Dobner, "the producers who put quantity to quality are accusing the greatest losses," a collective that Lust Films is not identified as a type of porn do uncanonical: the woman as the central figure. The production values incorporating this translate into overt support to the new strategy of the actors. "It is they who put the body, those in the circus. They are the new gladiators of our time; athletes, "he says in his favor.
This dynamic has created a new balance in the porn industry. The actor-before, one of the last links of the industry, have taken control of their own profits, while brokers lower their income and therefore their production. Now the ball is on the roof of the producers and the options seem limited: either continue as they are now or become a porn atypical, with messages that exceed the traditional gender roles.
"What are complicated," predicts porn actor Max Cortes, which compares to the producers with the travel agencies. Cortes has passed to see how other controlled, and distributed their scenes cut to mount his own production company. The jump from VHS to DVD was a golden time for Max resulted in about four films a week, while orders for production companies now represent a tiny percentage of their work, because the bulk are shooting themselves.
This change has meant a greater investment in promotions. "It has always been a handful of actors that we have worried about this. At the end of the day your name is no longer a brand through which it does business. Nobody is going to the cinema to watch a movie from Paramount, but to see George Clooney. And if the public does not like what you do, you have the opportunity to step up and maintain a very direct communication with the user, "says reference to its own website.
So, the remedy for the producers seem to undergo a change of mentality, with the U.S. as a benchmark. Companies are turning there in the production of single scenes with very concrete issue then download on the Internet and later released on dvd. Just the opposite of what happens in the Spanish market, where it is thought the movie first and then offer it fragmented on the Web
Cortes criticizes traditional producers and distributors have a delay of five years. It's as if they did not understand that "we do not sell movies. Now files are sold "he reiterates. Not surprisingly, the organization of the supply of Internet porn-for specific topics: anal, huge tits, bukkake-priority scenes production of movies instead.
In any case, not all the responsibility lies with the actors. The erosion of production and distribution is also marked by the consolidation of the Internet as platform mass consumption. "It's a phenomenon that is exploited by preference to the network to the detriment of the physical copy," said Dobner. Anyone working in the sector can certify.
"Speaking with producers and distributors, the conclusion is that every time you get done unless content," said Jorge Munoz, 3G Sex. In part one of the culprits is that the consumption of porn is changing, because your company offers erotic videos via mobile. His philosophy is not to fight a duel with the Internet, but to provide a complement for those moments of grip. "We can not compete with the size of a laptop screen. But the phone gives you a much greater mobility. " Its contents are thus likely to be consumed in a public bathroom or a secluded beach.
"Porn is consumed in very different times and without any criteria," says Muñoz. One argument supporting the Sex 3G advertising campaign, in which Nacho Vidal plays an employee who satisfies his lust in the toilet of an office. Munoz got into the industry in 1999 and today its Spanish consumers are hundreds of thousands . "In Spain there are two business units that always work: the tarots and sex," he says sarcastically.
What is less understood is that there video porn free platforms, the most famous, YouPorn - there are consumers who continue to pay to see certain content. For Muñoz, the answer lies in the morbidity. "Although it is incomprehensible to some, the reality is that there are genuine addicts gender pay to see the character that they fall into grace", call Dunia Montenegro, Maria and Pablo Fross Lapiedra. Actors who are aware of it, are dropped from time to time by erotic festivals or TV sets. Knowing that his stay in business depends, in part, of the flashes that dazzle and the shows they offer.
Sonia Baby, for example, used the latest edition of Ficeb (International Erotic Film Festival of Barcelona in Madrid) to underline its status as vaginal acrobat hundred yards removed flag. This kind of events gives a differentiator plus the products of the actor, are files from the Internet or merchandising.
The differentiation with amateur porn is also crucial for the actors stuck to producers like Max Cortes himself. "Anything goes The Internet is useless. If someone pays for a product to access quality content, perhaps with a brand that can be updated and stored on your hard drive or even share, "claimed.
The performers have moved tab and users have already reacted. Remains to be seen what will the intermediaries.
