Interview with Salvador Diago IFG
International Film Group (IFG) began as a distributor of films in the traditional formats of VHS until it began to distribute via DVD. As time began to be introduced in the distribution of porn movies and now have over 3000 movies in its catalog. One day they decided to start producing their own porn movies and managed to position itself as one of the leading companies of the sector at national and European level. His productions have won numerous awards Nymph and can boast the only AVN has won the Spanish porn film with Hot Rats. We have moved to the headquarters of the company, and we interviewed Salvador Diago, commander in chief and owner of IFG.
Greetings Salvador. For those who do not know International Film Group, can you sum up in a few lines the history of IFG?
It's a bit hard to summarize 26 years in three lines. We come from the traditional film and accidentally started with porn. We started with a movie and now have over 3000 movies in our catalog, we get 20 movies a month, we distribute the best national and international brands, we are in all formats from DVD, telephone, internet, and we believe we are one of the companies leaders in Spain and parts of Europe.
For IFG have spent the vast majority of porn actors of this country and have been shot great porn productions. Can you tell which were the best productions of IFG?.
Man, for me all good. A production is like a son. The exploits and after nine months, pairs. If I had to film would be two being those that have marked the history of IFG, one is "Hot Rats" and another is "Torero" was the first major production with Italian and was shot in 35mm, big time, with Rocco Siffredi protagonist, actors, actresses at that time were booked to work on this super production. It was a big boom and our launch as producers of porn, because until then had been only distributors. We started to produce, and all emphasize that it is "Hot Rats" because it was also a big production, which won many awards including AVN and all the festivals which had won a prize.
The current economic crisis has dragged the domestic industry of porn to almost completely stop filming new films and new productions. What are the reasons according to IFG for which has reached such an extreme situation?.
The issue is not only of Spain, is the result of a global crisis. A worldwide problem, what happens is that each country has its share of crisis. 11000 In the U.S. rolled films a year and now only roll 5000. In Spain they were 50 and are now 3. It's not only Spain, is a global problem. Then there is the internet, and do not speak the internet at entertainment, but the level internet fraud. Everyone gets off free movies. In Spain we are the first country to illegal downloads in the world, surpassed only by China. We are all blacklisted internationally. We'll be fine from Brussels. Americans and threatened us that if we do not fix this problem. And do not talk about porn, we speak of traditional cinema. The U.S. majors, the Wagner, MGM, Disney are the first to say there is a serious problem in Spain, but for the fraudulent issue. Change the format also changed with the change to Super8, in contrast to HSV, with the switch to DVD, and nothing happened. But against what we can not fight is against someone who is giving it free. No matter how well you want to do, if the next door gives you free, we hope that good will come out say a European law. They are already doing in France, England, in several countries, and here they have already threatened not be made as it will have problems. And the problem here is that the Spanish government interest with the phone companies do not know, are a little stand.
What solutions have emerged in IFG to counteract the effects of the current crisis?.
For us the crisis is not current. We have always been ahead of the market. We knew four years ago that there internet. We work with Americans 26 years and not that we are smarter or dumber. What we do is a little copy what they do. We already knew that the internet is the future and we have opted for it and there we are: the Internet and new technologies such as telephony, iptv, television news, the DTT will come out. We try to be around, what happens is that good, the difficulty is this. If you can do much, but you have someone next to you give it for free is more complicated. You can not do what we did before, spend money on film x. Now we shoot for the Internet. You adapt to the times. Lower expenses. In our case it is not, because every time we have more people and we need highly trained people to new technologies, and suddenly there we are.
What are the current business air IFG?. Do you have plans to expand the business areas?.
As I said before, we are in all possible areas of business where you can sell an adult movie. We're still taking our DVD's, still working on the mail-in kiosks in the telephony, internet, iptv in, we are everywhere where you can sell a picture for adults. What happens is that some rise and others fall.
What was the best and the worst of International Film Group?.
This question is a bit complicated. It just depends on how you look. In economic terms I can say that it sounds far more rare is now healthy. I do not know what will happen in two months. But today, we are much better now than five years ago. The thing is that now we do is very much control spending. We have reduced spending, and now we're fine.
What are the three best players, and the top three actresses who have worked for International Film Group?.
I can not say three, because we have worked with everyone. To me, all have had their day, because most have started with us. From Nacho Vidal, Rocco up ... For me all are good. If an actor is good is because it has continuity. If one begins and the following year is gone and then come and then disappear again ... If an actor takes x years working and working for me is the best. I can not say one is better than another. Besides most are friends. Of course we know that around the world are the most important. And some people have more appreciation than others. But this is more of a particular level.
As Apeoga partners should be aware of the demands that this partnership has brought against webmasters who use tube video on your pages. What really think that IFG is the webmaster to blame for the current crisis?.
Us and we stand at the time. IFG belongs to an industry association. But we totally agree that the webmaster is to blame for anything. For us the customer is our future webmaster and we will take care and we will spoil everything we can. But we are also in a partnership where decisions are taken by majority. But it is clear that webmasters are our future customers and we will fight for them and for them forever. What happens is that clear, there are webmasters and webmasters. If a webmaster web hanging in his films are not talking about illegal to hang a tube or do other stupid as not to publish personal information on the page. That is not the issue. The issue is that if the webmaster has hung illegal movies on their website, if I'm going to go for it, because it is stealing directly. But if the webmaster is hanging videos of the tubes, whom I have to go through the page is hanging hoses. We do that are against the tubes. And even if they are hanging over our movies. But we are clear that webmasters are the video store of the future. And we will be with them until the end.
We know that IFG has developed a platform for selling their products via the Internet. Is there hope that the internet is the solution?, Or else do you think that the internet is still the problem?.
We believe that the Internet is a window over sale. Perhaps in time become the main weapon of sale and we know it. When almost no one knew what the Internet, we were already immersed in the subject. What happens is that it is a system we have been slower to develop, and that perhaps we were more engaged in the DVD or TV on sale. Now I know that was a mistake, because we should have been from the start attacking the internet, and now we would not be as we are working twenty people riding around internal and external platforms, we already have and those that are going out, I hope which are the pump. We'll be on a par with the Americans and we do what we are doing Blazzers and Bang Bros and similar companies, and we believe this will be the future, but not only that. We believe it will be television and mobile telephony, which we believe will be the three major legs of the new technologies, and we believe in them and there we are.
If what happened in Spain Italy crucify all taxes related to porn, is the national industry could survive?.
It is surviving. What happens is that many industries will feel the same. Then complain that if there are tax havens and all that. We are a law firm. Here there are 25 workers who pay Social Security, income tax, corporation tax ... We now creak taxes. We work practically to pay. If you want to worsen over again, because I do not know what would. While we could be here, but if not we would have to emigrate to another country to work. Because now with new technologies, we would need to have to be in any country. I understand because Berlusconi personally like porn, but do not like porn as a business. Is typical of such people. But we have it clear. We pay much tax money and while we can be here, but if you force us out ... is the same sector, porn, construction ... if we recorded with more taxes, because we have to go.
And finally, What is your opinion on IFG on the work that the staff EstrellasDelPorno.com?.
If I'm honest, I can not say well what I think the web ever since I have a lot of work and do not usually surf too. But I knew you were going to come, I've been looking now for a moment, the truth is that this very complete. All you need to know the world of porn is there. I've been quite surprised. Also you work with us in the white label of IFG. The truth is that I have been very complete. It has everything. All you need to know is there.
